CDON Group’s business concept is to offer the best range of products via the internet, both our own and external brands within the segments where we operate, to capitalise on the ongoing rapid shift towards e-commerce and through the CDON Group platform and infrastructure continue to build fast and profitable growth.
CDON Group’s vision is to be a leading e-commerce operator within all segments of internet retailing where the company is active, offering the best internet retailing experience and the most attractive product range. With the Nordic countries as our home market, CDON Group’s aim is to become a leading European e-commerce operator providing a portfolio of leading brands.
CDON Group’s overall objective is to provide value for all stakeholders through sustainable and profitable growth. CDON Group has shown an average organic and acquired turnover growth on a yearly basis, from 2007 to 2009, of 36%. Through expansion of existing internet retailers, both in terms of range and geographical reach, CDON Group intends to continue driving a high organic growth. Parallel to organic growth the company plans to actively seek new potential acquisitions that complement CDON Group’s existing internet stores.
CDON Group is well positioned to take advantage of the ongoing shift from traditional retail towards e-commerce.